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Return To Leads FAQ Archive   For how long should I plan to purchase leads to really make difference? Answered By Editor The answer is simple -- for as long as the leads are working for you. I know that may not be the answer you were looking for, but it really is the best gauge for making a decision on the length of time. With that said, there are some factors to consider. It really depends on the quality of the sales leads. The most important question is whether or not they buy from you? What is the cost of acquisition for each lead? What is the return on your investment in buying the leads? If you are getting a good return, simply rinse and repeat. There's really no reason to not continue purchasing leads. If your return is not impressive, rinsing and repeating will not bring different results. However, if your ROI is somewhere in the middle, the list may not be the problem. Look at your sales process, maybe do a little tweaking, change things up a bit. See if that doesn't improve your results. keywords: Leads | Targeted Leads | Purchase Leads | Buy Leads | Buying Leads | Sales Leads | Marketing Commercial Mortgage Leads

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